Full website design including a dedicated subpage for obesity treatment and a custom e-prescription request form.
Services
Web design & Web development
Category
Web
Client
Mudr. Martina Muchová
Overview
MUDr. Martina Muchová is a general practitioner providing modern and accessible healthcare in Michalovce, Slovakia. She approached me to design a completely new website that would:
Present her medical services in a clear, professional, and patient-friendly way
Highlight her specialisation in obesity treatment through a dedicated subpage
Offer patients a simple and accessible way to request repeat prescriptions online
Problem
The clinic’s online presence did not reflect the quality of services offered. There was no streamlined way for patients to request e-prescriptions, and the unique obesity treatment service was not effectively communicated or promoted online.
Goals
Create a trustworthy, modern, and mobile-friendly medical website
Dedicate a subpage to obesity treatment, explaining the approach, process, and benefits in a patient-oriented way
Simplify the e-prescription request process for all devices
Process
Research & Strategy
Analysed healthcare websites to identify best practices
Defined content structure to prioritise key services, especially obesity treatment
Information Architecture
Designed a clear site map with main services, dedicated obesity page, and e-prescription form
Created an intuitive navigation system for quick access to essential information
Visual Design
Selected a calming, medical-friendly colour palette (light blue, apricot, off-white and gradient)
Chose a modern sans-serif font for clarity and legibility
Prioritised whitespace and minimal UI elements for focus
Solution
Dedicated obesity treatment subpage with clear explanation of the service, patient benefits, and easy appointment booking
Prominent CTA buttons leading to the e-prescription form and contact options
Responsive design optimised for both mobile and desktop users
Accessible layout meeting WCAG standards for colour contrast and readability
Results & Benefits
Patients can now request prescriptions quickly without phone calls.
The obesity treatment page provides clear, structured information that encourages patient inquiries.
Improved mobile experience increases usability for all age groups.
Professional visual identity reinforces trust in the clinic.
