Full website design for saltsabinov.sk, including dedicated category pages for electronics, home appliances, garden equipment, and flooring, with advanced filtering, product detail pages, and a streamlined checkout experience.
Services
Branding & Marketing
Category
Electronics
Client
Salt Sabinov LS s.r.o.
Overview
Salt LS s.r.o. is a leading retailer of electronics, home appliances, garden equipment, and flooring based in Sabinov, Slovakia. Their mission is to provide expert guidance and high-quality products that make every purchase seamless and reliable.
Salt LS commissioned the redesign of their e-commerce site (saltsabinov.sk) to modernize the online experience, highlight their full product range, and support both in-store and online sales.
Problem
The online storefront did not fully reflect the breadth of their product range (white goods, black goods, home appliances, garden tools, flooring).
Navigation and filter functionality were limited, making it harder for customers to efficiently browse categories like built-in appliances, small kitchen appliances, garden equipment, or flooring.
The mobile experience needed improvement to meet modern usability expectations and optimize conversion from browsing to purchase.
The brand message emphasizing expert guidance and service was not sufficiently highlighted in the digital journey.
Goals
Deliver a clean, modern, responsive layout conveying expertise and service-oriented brand positioning.
Improve product discovery via logical category segmentation and clear filtering (e.g., built-in vs freestanding, by brand, by purpose).
Simplify and optimize the conversion funnel for both large appliances and smaller home-tech items.
Emphasize the in-store / omni-channel aspect to differentiate in a crowded market.
Implement content-driven elements like buying guides and service information to reinforce trust and expertise.
Process
Research & Strategy
Competitor analysis of appliance and electronics e-commerce sites to identify best practices.
Mapped customer journeys for two main personas: large-appliance buyers and small-accessory buyers.
Defined content architecture to support both high-value transactions and frequent small-item purchases.
Information Architecture
Sitemap: Home → Shop (White Goods, Black Goods, Home Appliances, Garden Equipment, Flooring) → Product Filters → Product Pages → Service/Delivery Info → Cart/Checkout → Blog/Guides.
Navigation designed to differentiate core categories and support cross-category discovery.
Visual Design
Clean white background with subtle steel/metal accent tones to reflect appliance materials; accent brand colors highlight offers and assistance.
Typographic hierarchy balances clarity and professionalism.
Hero visuals feature real-life home contexts and in-store service interactions to reinforce trust.
Solution
Category pages with rich filtering by size, energy class, built-in vs freestanding, capacity.
Product pages with detailed specs, comparison features, service/delivery options, and “Need expert help?” callouts.
Streamlined mobile-first checkout with multiple payment/delivery options.
Optimized site performance for fast loading and smooth browsing.
Added “Buying Guides” section to support brand expertise.
